The Dog Stop
VISUAL IDENTITY · CAMPAIGN DESIGN · PRINT & DIGITAL · ENVIRONMENTAL
Building a playful, flexible visual identity for a growing national dog-care franchise.
THE BRIEF:
The Dog Stop had an established logo and a growing national footprint, but needed a broader visual language capable of supporting the brand across an increasingly diverse range of marketing touchpoints. The goal was to create a system that felt playful and approachable while remaining polished, recognizable and easy to deploy across franchise locations.
THE APPROACH:
Working from the existing logo, I established the wider look and feel of the brand—shaping its typography, color usage, imagery, illustration style and art direction. The resulting system was carried across campaigns, print collateral, digital content, outdoor advertising, apparel and franchise communications, creating a consistent visual presence wherever the brand appeared.
